sales objections

Overcoming Sales Objections — “I Can’t Afford It”

Most people in sales run into this one sales objection just about the most of any possible sales objections . . . “I can’t afford it.” Continue reading

Obstacles to Sales — Overcoming Objections

The secret to overcoming obstacles to sales caused by sales objections is to understand “the why” behind the sales objection. It starts with a belief that your prospect has.

You job is not to persuade the prospect that he’s wrong, or to convince him that you are right. Your job is to help him DISCOVER the answers he needs to make the right decision. Continue reading