In marketing ANYTHING, the first thing that has to happen is GET ATTENTION. If you don’t get attention before you go telling what you do . . . then NOTHING ELSE MATTERS. So how do you do that? And what SHOULDN’T You do that 99% of all business owners do anyway without thought? Continue reading
Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budgets and resources.
Small Business Marketing Strategy
A small business marketing strategy is a step-by-step process that examines a business situation or environment. The plan identifies a target client/market, key competition, challenges and opportunities in the market. Marketing is such an important part of the business process. It’s what brings consumers and products together in a market place. Continue reading
Small Business Marketing Coach
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Marketing, whether online or off, requires more than “just throwing an ad out there” or “turning on a website.” You must have a marketing strategy to market your business online or off.
Let’s use this analogy. If you were manning an artillery division on a hillside and just taking potshots at anything that moved on the opposite hillside, you may devastate anything that moves on that hillside, but it’s likely that you won’t do much of anything toward “winning the war.” Continue reading