Article marketing has become the industry standard for keyword marketing with the search engines. Don’t believe me? Do a search and see the sheer quantity of internet marketing tools for sale. To move ahead of your competition you really must to look at adding social bookmarking to your SEO plan. (more…)
As a website owner, you must always keep in mind that the successful completion of website building normally marks the beginning of the real battle instead than the end. Your website will become relevant only once you make it easily accessible to your target audience as much as possible. (more…)
As a newcomer to the Internet marketing arena, you’ve probably heard a lot about “SEO” but have no idea what people are talking about. What does that mean exactly? You also probably want to know why it seems to be so important. (more…)
As you probably know, if you want to succeed as an internet marketer, the first thing you need is lots of traffic to your website. Some website owners simply put up a site and hope that people surfing the web will find them, but there are more proactive things you can do. There are actually quite a few techniques that will increase your website traffic, and they can be completed in about two hours every day. (more…)
Internet marketing, commonly known as I-marketing, online marketing, eMarketing, or web marketing involves marketing products or services via the internet. The internet has brought a whole new world of marketing options to business owners of all types. (more…)
Many people have heard about or utilization d E zines at some point in their lives. They know that these are electronic newsletters that are published on the internet or delivered to subscriber’s inboxes. However, most people do not know that publishers of these e zines have massive mailing lists. Some of these have thirty thousand plus subscribers. (more…)
Marketing has changed. The way we do business has changed. But you’ve tried it the way you knew how, didn’t work, and now what? (more…)
By Paulette Ensign
I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic back to your web site is dynamic high value content.
Paulette Ensign
Seth Godin, on a recent post,
http://sethgodin.typepad.com/seths_blog/2009/11/the-unclicking-84.html said that of all the people on the internet only 16% result in an actual click through.
That follows the 80/20 rule, that 80% of the clicks on the internet come from 20% of the people.
It also indicates why you should discover your niche. I’ve always said that if ou could refocus your marketing on just that 20% that you’d automatically increase your business by 17 times. That’s the real number when you can move all of your efforts from targeting “the whole world” to spending your time targeting only those that are effective.
Ha! And people say that “doubling a business” isn’t likely. But just getting the 80/20 rule right, focusing on the right market has the potential for increasing your marketing results by 17 times, means that a “double” ought to be easy.
Also check the stats on Research Briefs at
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
Marketing, whether online or off, requires more than “just throwing an ad out there” or “turning on a website.” You must have a marketing strategy to market your business online or off.
Let’s use this analogy. If you were manning an artillery division on a hillside and just taking potshots at anything that moved on the opposite hillside, you may devastate anything that moves on that hillside, but it’s likely that you won’t do much of anything toward “winning the war.” (more…)
