executive branding

CEO value in the Digital Marketplace

You don’t have to look very far these days to see executives at the highest levels of organization being thrown under the bus. Executives ranging from Toyota, BP, and the Presidential office have all seen themselves questioned by the masses in recent months.

This causes a huge issue for the business world: younger executives typically have a better understanding of the web space and the evolution happening there, while older executives bring essential business insight into the mix. Continue reading