Do you realize that your primary job in your business is marketing your business?
And that nothing else matters until you’ve got enough clients to generate the cash flow that you REALLY want?
Most coaches/consultants/trainers/speakers focus on the wrong end first. I call it the myth of the field of dreams. They believe that if they focus on what they do first, and become good at it, then everyone in the world will want what they do. Continue reading
I can remember when it was hard to even talk to someone at a networking event. Now here’s a way of getting an appointment with anyone. I’ve gotten appointments with top CEOs of large businesses, and small business owners at an almost unbelivable success rate. For instance, when using this to get visitors for a networking event I ended up talking with 100% of those I called, and 75% of those I talked with showing up. Most of the other 25% still wanted to go, it was teir schedule that was in the way. Continue reading
Knowing how many people are looking for a coach in your city will give you an idea of not only how many clients you SHOULD be getting, but a tool to actually make that happen. I figure that 5% or more of all searches should be mine, potential clients.
How many of those listed in your city do you get? Would you like to increase the number you get? Continue reading