brand

Developing the Most Powerful, Exciting Brand

The way most companies “brand” themselves today misses the whole point.  When most develop a logo that they believe represents what they do, and they even get excited about that brand . . . what they are missing is that if it isn’t clear, VERY CLEAR and EXCITING to their target market it totally misses the point. Here’s how to develop such a powerful, exciting brand, that your target market will beg to jump into your shopping cart. Continue reading