BNI How to Make It the Greatest Business Growth Tool Since Sliced Bread

There is a difference between using BNI as a passive business growing tool and using it as an active business growth tool.

Passive can range from just waiting for the referrals to flow in clear up to doing some one on ones occasionally.  In BNI, even just waiting for a few referrals can happen because everyone is dedicated to bringing referrals to everyone else, but it certainly isn’t the best use of your time (the just waiting part). Or if you are doing some one on ones, that’s where you set aside one or more meetings a week to meet each of the other members and figure ways to get referrals back and forth. Doing this can range from slightly active to very active.

But, where you can make BNI the greatest business growth tool since sliced bread is to pick that tool up and start tuning up your own business.

1. Identify your ideal target market. Here are some ideas

  • Potential customers that spend the most money, or are the easiest to acquire.
  • Potential customers that are so well connected that when you get one they can refer you to 10’s, 100’s, or 1000’s of others. An example of that might be, if you are a company that puts up Christmas lights, and instead of going for small houses, or small businesses, you start going after malls where once you install one you are likely going to do the whole mall, and just maybe if the mall owner owns more than one mall then several malls around town.
  • Potential referral partners that fit either of those two categories above.
  • 2. Next, reach out to connect with them . . . not to sell . . . but to invite them to a BNI meeting.

    3. Most of those you invite will get to know you, like you, and trust you, and do business with you faster because you’ve done them a favor to introduce them to so many people that can grow their business.

    The strength in this approach is that you are helping them, not selling them. The more you can identify your IDEAL prospects, and IDEAL referral partners and surround yourself with them in BNI the faster your business will grow.

    Don’t just set there waiting for referrals from BNI. Although that will happen, you can pick this tool up and surround yourself with your ideal clients and make things happen at the speed you want with the companies you’d give your right arm to do business with.

    Alan Boyer

    The $100K Small Business Coach

    Helping people grow their businesses $100K at a time

    Office in Kansas City Area

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