How to Get 10 Times More Business From Your Article Marketing
|Most of us are out there WRITING new stuff like mad. It’s likely that you are leaving the biggest opportunity to grow your business through article marketing laying right on the table. Use your authors tools to review your existing results. You will find that some articles have been read WAY more than others. And you will also discover that some have WAY more clicks than others.Did you ever ask yourself why those articles stand out above the others?
There are a lot of things to learn from this.we can get more from those that are already outperforming by tweaking them slightly, and then we can learn from what is outperforming to apply to new articles.
I’ll guarantee that you’ll be able to increase the results in both cases by 5-10 times.
Get more from those already outperforming
Take the articles that are already outperforming and capture even more from them than we are likely to ever get from writing new articles
The ones that have more reads than the others — There are two reasons that these are outperforming. One is that the title is grabbing more people, pulling more people in — learn from that to apply to your new articles. And the 2nd reason is that it is very likely that this has caught the attention of a search engine.
Actually, there are two levels of “‘catching the attention of the search engine.” The first is whether you’ve actually gotten search engine position outside of the ezine. That will bring the most traffic. And the other is that it is actually far easier to get the notice of Google within the ezine search so that you are the top article listing for a specific search word when people are searching for that keyword inside of the ezine.
Discover what search words are working and how those are working for this article. It’s likely the keyword is in the title, and is being used somewhat liberally throughout the body. Also pay attention to THAT specific keyword, as it’s likely that it’s also searched more than other keywords, which is why this article stands out.
Now, use that same keyword more often in future articles.
How can we use what we’ve learned to improve THIS article?
How can we take this article and get 5-10 times more from it?
In other words you’ll get more from rewriting existing already high performing articles than you will from writing new ones.
Watch your author’s tools to see if what youve done actually starts improving the overall results within a week or two. It should, but if it doesn’t you’ve not got it right yet. Tweak it again. You’ll learn what makes this work, and you’ll get GOOD at multiplying the results from your article writing far more than you’d get from just continuing to write more new articles.
I’m not encouraging you to stop writing new articles. You have to have articles to rewrite. But, by spending a little time every week or so reviewing what’s been working at the highest rate you will learn how to write new articles that produce more, and you’ll find articles that you can rewrite that will produce at least 10 times more than writing a new article.
Over time, you’ll discover that your existing articles will steadily be producing more and more and your overall clicks and sign-ups will skyrocket.
|“I will impact everyone I touch, both personally, and in business Every time we toucho Not just “a little” but to LEAP forward by MULTIPLES every time we touch,
o Or I’ve missed the boat.” That’s what a Super Coach does.
Alan Boyer — $100K Small Business Coach
Kansas City, MO