How To Build Up Your Email List With Autoresponders

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the
only thing more important that the autoresponders is your opt-in list! But all autoresponders start out without a list – the list doesn’t  exist until your autoresponders mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a
waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for
those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie.
Don’t think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is
to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for
everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and
permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or
services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate
extra revenue.  Then, when you send email in the future, you can again promote your products or services. Just be sure to include
valuable information in the email as well, or you will have people dropping off of your autoresponders mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a  person has requested your freebie, and you have the opportunity to earn money every time an autoresponders message is sent out to that list in the future! Don’t waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

2 Responses to How To Build Up Your Email List With Autoresponders

  • Nice, I was looking for something along the lines of this. I was wondering, do you think newsletters are still an way of marketing online? Does anybody still use them successfully and actually acquire readers?


  • Alan Boyer says:

    Yes, newsletters are a GREAT way of marketing online.

    However, you must understand where they fit in your marketing funnel, or marketing scheme, and, as I say almost everywhere, MEASURE and MANAGE for results.

    I can remember a few years back when I had a newsletter for two years and got no calls at all from it. I would have lots of people that would mention reading it and how well they liked it when they saw me at networking events, but no one ever called because of it. There were two reasons for that, 1) I never asked for a call to action (big mistake), and 2) my newsletter was not a part of an overall strategy to provide value and to make a sale because of the value people saw.

    Gradually I learned why and changed how I did the newsletter. Today I have a specific goal of landing so many new clients from each article and it happens!!!!

    Thanks for the comment. I think I’ll write a blog post around this whole concept, and to make newsletters work.

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