Over the last few days I’ve posted several ways to grow your business using Twitter. One of those was that the more people you reach out to follow on Twitter, the more of them that will end up following you, will join your list, and some will buy what you have to offer.
And one of the things I’ve suggested is that you immediately reply personally to someone who starts following you. Make it a personal touch.
But keep in mind, that touch should be about building relationships, getting to know you, like you, and trust you . . . eventually enough so that they will want what you have to help them.
One thing I want to make very clear . . . marketing, networking, social media marketing, or just plain getting to know you, like you, and trust you, no matter where that goes, it is never about you, your products, or your services. A focus on the other person will open doors. A focus on you sounds more like “sales” and today, people go running when they think someone is going to sell them something even if they want or need that something.
So, don’t reply to those attempts to follow you with . . . “check out my products” or “check out my website.” That’s all about you. It frankly turns most people off. However, a reply that asks about someone’s business, who’d they’d like to meet, what they’d like to see happen with their business is all about THEM.
It shows interest in them and not in just making a sale. However, people buy from those they know, like and struct, and that process will be started if you are asking about them or offering to help them with something. It will be stopped dead in its tracks if your focus is only about “check me out!”
