Four Qualities Of An Effective List In Direct Mail Marketing To Businesses

Direct mail marketing to businesses has proven to be an effective method in marketing. Of course, the positive outcome of this strategy is often based on the quality of the target audience of your marketing efforts. Similarly, the target audience plays a big role in the development of print, TV and radio advertisements as well as direct the way the marketing copy is worded in mails.

The secret to making sure that a marketing mail is effective is to come up with a business direct mail list. The names and addresses of recipients of one or more direct mail marketing emails to businesses are contained in this list.  Refine your list and ensure you have the correct audience by keeping these factors in mind :

Demographics: Of course, your target market will be largely segregated according to age, gender, income and location.  An optimized business direct mail list will have been filtered based on the demographics of the recipients .

NCOA Validation: You have to make certain that your business direct mail list has been validated based on the NCOA service.  The National Change of Address (NCOA) lists all the known addresses of residents in the United States. It is updated regularly by the United States Postal Service.  Making sure that your list is always up-to-date will increase chances that mails are received by the right recipient.

Number of names on the list: Include as many persons on your list as possible. However, you have to put some balance into it and make sure that you do not become too ambitious when it comes to sending out mails. You may end up spending a lot more than you should be paying for the mails.

Mail content: Direct mail marketing to businesses has evolved and intensified in terms of appeal and effectiveness. A compelling mail content, therefore, is vital in the success of your direct mail marketing to businesses campaign. You may also include some small surprises, such as key chains and tags, as gifts of goodwill for the recipients.

Direct mail marketing to businesses has many benefits.  It will be highly effective if you use the right methods with the right business direct mail list. Here are some of the benefits your business can receive from direct mail marketing to businesses:

More attention: A mail would get the attention of a person more than a 30-second ad would.  If you want your audience to take you seriously and to pay more attention to your words, employ the techniques of direct mail marketing.

More information: A mail can include all the information a customer could ask about your product or service. You may include price and package rates, description of your product or service as well as the benefits of using it. These would be able to convince your audience to opt for your business items and services.

More credibility: Constant communication with your contact and prospect customers through mails defines how much your clients mean to your business, which is very important in establishing a credible reputation.

For Business Direct Mail, postcards are a less expensive, and more efficient way, of informing other businesses about your company.

7 Responses to Four Qualities Of An Effective List In Direct Mail Marketing To Businesses

  • Isaiah Wise says:

    hey,Superb blog dude! i am just Fed up with using RSS feeds and do you use twitter?so i can follow you there:D.
    PS:Have you thought to be putting video to this blog to keep the people more enjoyed?I think it works.Sincerely, Isaiah Wise

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  • Hi great site! really cool and can be a new inspirations for me

  • Luana Ohan says:

    Hi, We are currently reseaching the web for relevant links we can use on our new website http://4businesslists.co.uk and your blog seems to be very relevant, and we think are subscribers would benefit from some of the marketing content you have on here. We are developing a resource area, with a usefull link section. If you would like to have your blog included, could you please send us an email using the address provided, with a short description of your blog along with the most relevant post you have and we will do our best to have it included in our site very shortly. I have included our email and a link to our site so you can have a look. Thank you

  • Sunoj says:

    Promoting a small business is no mean feat and I have learned this lesson the hard way when I started out with my company eight years back. But with the popularity of the online medium things are much easier these days. Wish I had access to a blog post like that of yours during those days. Thanks for these valuable insights. Also read up some interesting info on http://www.karmiccoach.com/ and http://www.mysticselling.com/.

    -Sunoj

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