The Difference Between Working a Targeted Small Niche Market and Marketing the World is about 50:1 or More
Somewhere I read that 98% of the fish in a lake can be found in only 2% of the lake.
Just imagine, you drop your bait into the water in the 98% of that lake’s area where there are no fish. It makes absolutely no difference if you have the best bait in the world does it? So what does make the difference? (more…)
Here are some questions to help you evaluate your marketing. Just take your marketing materials or marketing activities and answer these questions about them. (more…)
If you are picking a business speaker for an event or conference for hundreds if not thousands of people, then picking the right business speaker can be a daunting task. Picking the right business speaker can be the difference between an event being a disaster or massive success. (more…)
Article marketing has become the industry standard for keyword marketing with the search engines. Don’t believe me? Do a search and see the sheer quantity of internet marketing tools for sale. To move ahead of your competition you really must to look at adding social bookmarking to your SEO plan. (more…)
Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budgets and resources.
Small Business Marketing Strategy
A small business marketing strategy is a step-by-step process that examines a business situation or environment. The plan identifies a target client/market, key competition, challenges and opportunities in the market. Marketing is such an important part of the business process. It’s what brings consumers and products together in a market place. (more…)
Differentiation – what REALLY sets you apart from your competitors?
I recently spoke with a friend of mine and he and I were talking about setting up a Joint Venture with an idea that he has. One of the things that we talked about was how to use Joint Ventures to create massive differentiation from your competition. The reason we got onto this topic as he was speaking with a friend of his and posed the following question to his friend: If I was to bring you extra business from markets that you don’t have access to, would you pay me a commission of the ongoing revenues these new customers create? (more…)
The next step in our business mastermind sequence . . . that is: purchasing and setting up an autoresponder for your static weboage or blog for lead generation purposes. (more…)
How often have you heard about all those poor, starving freelance writers ? Perhaps it’s time to face the reality … that not all writers are struggling to put a meal on the table . Some writers are earning a very attractive income.
However before we look at writer income, let’s review how writers earn their living. (more…)
If you want to promote your product or service, article marketing is the way to go. Getting free hits to your web site can be accomplished by using article marketing and this may compensate you for the lack of targeted visitors to your web site. (more…)
I was helping a coach with his email marketing list and discovered that there were a couple of areas in his email marketing that could increase his overall ROI from his list 80 times or so. (more…)
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