By Paulette Ensign
I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic back to your web site is dynamic high value content.
Paulette Ensign
Archive for the ‘Internet Marketing’ Category
Simple Ways of Driving Traffic to Your Web Site Using One E-Published Tips Booklet
Sunday, February 14th, 2010
Coach Marketing — Push or Pull Marketing –Are You Chasing Customers, or Are They Chasing You?
Monday, January 18th, 2010What kind of marketing do you do for your coaching? Push or Pull?
Why is it even important to know which one you use? One is a LOT easier and more effective that’s why. (more…)
Seth Godin’s Post — All Clicks on the Internet Come from Only 16% of the People
Tuesday, December 15th, 2009Seth Godin, on a recent post,
http://sethgodin.typepad.com/seths_blog/2009/11/the-unclicking-84.html said that of all the people on the internet only 16% result in an actual click through.
That follows the 80/20 rule, that 80% of the clicks on the internet come from 20% of the people.
It also indicates why you should discover your niche. I’ve always said that if ou could refocus your marketing on just that 20% that you’d automatically increase your business by 17 times. That’s the real number when you can move all of your efforts from targeting “the whole world” to spending your time targeting only those that are effective.
Ha! And people say that “doubling a business” isn’t likely. But just getting the 80/20 rule right, focusing on the right market has the potential for increasing your marketing results by 17 times, means that a “double” ought to be easy.
Also check the stats on Research Briefs at
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
How Much Have You Spent on Your Website for ZERO Results?
Thursday, December 3rd, 2009Most business owners spend good money on their website only to get ZERO results.
What’s the problem? (more…)
How to Get THE MOST from Your Email List — Email Marketing Click Through Rate–#2 in Series on List Building
Wednesday, December 2nd, 2009In the first article in this series I shared how Jim almost doubled his open rate. In this article we’ll explore how Jim increased his click through rate around 40+ times. A double times 40 = 80 times increase in leads and sales.
Swipe Files — How to Easily Develop a Killer Marketing Headline
Tuesday, December 1st, 2009Professional marketers use a thing called a “Swipe file”. Would you spend hours developing a new approach if there was already many proven methods at your fingertips? And the best way to learn to become a master at anything is to learn from the masters. (more…)
Why Marketing, as We Have Practiced It, Doesn’t Work — And THE Answer
Monday, November 30th, 2009Marketing, at least marketing that works, has shifted considerably from the old ways of doing things. People have been numbed to an overload of daily junk mail, and marketing that doesn’t tell them anything they WANT to know.
But, our target market is still looking for answers, but in a different way. Here’s how to become a VERY EFFECTIVE marketer, connecting with more people even when you’d swear that your marketing no longer works. (more…)
SEO Hints and Tips and Free SEO Tools
Saturday, November 28th, 2009Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? (more…)
Internet Marketing — Getting 50,000 Visitors to Your Website
Saturday, November 14th, 2009When I first started using Google Keyword tool to find how many people were searching in what way, I can remember looking at the words that got the greatest number of searches (ranging anywhere from a few thousand upward to around 10,000), comparing those to what I called the “low hanging fruit” and settling for words that would get 200-300 searches a month. (more…)
Small Business Owners — Why Your Website Brings You NOTHING
Sunday, November 8th, 2009I do several workshops a month, some online, and some local. I meet hundreds of people a month, and they ALL have one things in common . . . they don’t get anything from their website.
In fact, I have a rule of thumb that says that 99% of all websites don’t work. They don’t bring new prospects or clients to you. Most just don’t work.
That doesn’t say that will NEVER work, only that 99% of what’s been built out there doesn’t at this stage of their development.
There are thousands a month looking for what you do on the internet so what’s the problem? (more…)