Why Niche Marketing?
One of the biggest problems small business owners of all kinds have is that they believe that everyone in the world can use their products and/or services. (more…)
Archive for the ‘Small Business Marketing’ Category
Why Niche Marketing –Find Your Niche and Then . . . Drive Them Crazy
Sunday, August 8th, 2010
Clients, Clients Everywhere and Not One That I Can Lay My Hands On!
Thursday, August 5th, 2010Everywhere I look I keep finding clients. They are everywhere even in this so-called recession, that I think is about to become a full blown depression.
So, why is it that you are having problems getting clients?
Why is it that you aren’t finding all of those clients?
Well, I’ll tell you where they are, and how to get them, if you’ll just finish reading the rest of this article. (more…)
The Motivational Speaker — Employees Look Inside and Find New Levels of Achievement
Tuesday, August 3rd, 2010The motivational speaker has taken on a greater importance in society in recent years. Such speakers are more frequently called upon to use their skills than ever before. The rise of the motivational speaker has been most noticeable in the world of business. This is particularly true following months of poor business performance owing to the recession. It seems that business leaders are confident that the investment of paying for the motivational speaker pays off. (more…)
How to Increase Your Business From Article Marketing by 6 Times
Friday, July 23rd, 2010I frequently talk to a client about using article marketing to really grow his business fast. And after, he’s been out there doing it a while, I discover that he’s missed some important opportunities. (more…)
Getting New Customers the Fastest and Bestest Way — What Not to Do
Wednesday, July 21st, 2010In marketing ANYTHING, the first thing that has to happen is GET ATTENTION. If you don’t get attention before you go telling what you do . . . then NOTHING ELSE MATTERS. So how do you do that? And what SHOULDN’T You do that 99% of all business owners do anyway without thought? (more…)
Kansas City Small Business Owners — How to Get 10 Times More Clients from Your Marketing . . . No Kidding!
Tuesday, July 13th, 2010Small Business Owners In Kansas City — If you aren’t getting enough clients it’s very likely that you are making the same mistake that almost 90% of all small business owners make. And that’s the 90% that the Small Business Administration says will fail within their first 2-5 years.
Let’s look at a formula that’ll explain it. (more…)
Hey Coach — Here’s Another Approach to Getting Lots of New Clients, Pay Per Click
Sunday, July 11th, 2010When I mentioned pay per click marketing (or Google Adwords marketing) to coaches I can bet that most will go a-running, and bury their heads in fear.
It’s because they don’t understand that pay per click CAN be the fastest way to get clients, and they don’t understand why it’s so scary. But here’s how to get lots of coaching clients fast . . . (more…)
How to Get More Clients by Putting Giver’s Gain On Stereoids
Saturday, July 10th, 2010BNI (Business Network International) is always pushing “Giver’s Gain” as a great way to get business. I agree, and have been using it myself for some time. The more people you help, the more people that will help you connect with those you’d love to connect with, and the more they buy from you, and the more they’ll give you great referrals.
But, there’s a difference between how most people practice giver’s gain and what I’m about to tell you, a BIG Difference! (more…)
Get Your Marketing Right . . . Marketing Is a Lot Like Fishing
Sunday, July 4th, 2010The Difference Between Working a Targeted Small Niche Market and Marketing the World is about 50:1 or More
Somewhere I read that 98% of the fish in a lake can be found in only 2% of the lake.
Just imagine, you drop your bait into the water in the 98% of that lake’s area where there are no fish. It makes absolutely no difference if you have the best bait in the world does it? So what does make the difference? (more…)
Evaluate Your Marketing — Do You Know WHY Your Marketing Isn’t Producing Dozens of Calls a Week?
Sunday, July 4th, 2010Here are some questions to help you evaluate your marketing. Just take your marketing materials or marketing activities and answer these questions about them. (more…)
