Marketing and sales in a recession is no different than during good times. It’s just that most businesses act as if something really went bad during this recession and shoot themselves in the foot. But here’s a secret to grow your business even faster BECAUSE of the economy. Continue reading
In marketing and networking the first thing out of your mouth becomes the most important thing you will ever say. It isn’t about “making a sale”, it’s about “getting attention.” It’s simple . . . if you don’t get their attention before you say what you want to say, they never hear the most important thing that follows.
If you want them lining up to talk to you everytime you give your BNI 60 Second Infomercial . . . Continue reading
Have you noticed that Google Adwords CPC are going higher and higher? Is it scaring you?
First, as in any marketing, the most obvious up front costs aren’t the things to pay attention to. It’s the cost to “acquire a customer” that’s the most important, not the Cost Per Click, CPC.
I’ll show you how to get control of your marketing so that you BUY a client everytime you spend your marketing dollars. Continue reading
When I talk to coaches, consultants, trainers, and others that use workshops and seminars to get clients, I frequently hear that over the last year they got zero to as many as 1 new client from their workshops after doing several workshops a month.
If you’d like to see that number increase to you getting 25% to 50% of that room wanting your help, read on. Here’s how. It’s really simple. Continue reading
Why Niche Marketing?
One of the biggest problems small business owners of all kinds have is that they believe that everyone in the world can use their products and/or services. Continue reading
The motivational speaker has taken on a greater importance in society in recent years. Such speakers are more frequently called upon to use their skills than ever before. The rise of the motivational speaker has been most noticeable in the world of business. This is particularly true following months of poor business performance owing to the recession. It seems that business leaders are confident that the investment of paying for the motivational speaker pays off. Continue reading
I frequently talk to a client about using article marketing to really grow his business fast. And after, he’s been out there doing it a while, I discover that he’s missed some important opportunities. Continue reading