Marketing and sales in a recession is no different than during good times. It’s just that most businesses act as if something really went bad during this recession and shoot themselves in the foot. But here’s a secret to grow your business even faster BECAUSE of the economy. Continue reading
The secret to overcoming obstacles to sales caused by sales objections is to understand “the why” behind the sales objection. It starts with a belief that your prospect has.
You job is not to persuade the prospect that he’s wrong, or to convince him that you are right. Your job is to help him DISCOVER the answers he needs to make the right decision. Continue reading