Building a Super Coaching Business — Do you get 10, 100, or 1,000 people signing up monthly or calling you from your website?

Whether you are a life coach, business coach, career coach, or whatever coach, how many people a month sign up to get to know you better monthly? 10 . . . 100 . . . 1,000 . . . or even more?

How many should you get monthly

If you don’t know that answer then maybe you aren’t managing your marketing efforts.

Here are some very shocking statistics.

  • Most website convert less than 0.1% of those that land there (doesn’t matter whether you are a coach, or any other kind of business. The statistics are pretty similar). Over 99% of all website fails to convert those that land there.
  • The national average for direct marketing response is between 0.5% and 1.0%
  • Some of the best internet marketers are averaging 5% to 10% on their website for a one time visitor, and anywhere from 20% to 60% after warming them up a bit before feeding them to the website.

OK, so where does that leave you?

Are you in the 0.1%?

Do you get 1 a month signing up on your website, or calling you?

How many a month do you get?

If you haven’t been getting at least one a month, then how many months has it been since you did get a call?

I do several teleseminars a month and have found that most coaches don’t get a call for months, that 10 months and beyond is pretty much what I hear. I assume a really poor website gets fewer than 100 visitors a month, so in 10 months, and one call, that would be one out of a thousand, or 0.1% or less.

Just moving you from 0.1% to the first step, 0.5% to 1.0% area would be a 5 to 10 times increase. Moving to 5% to 10% would be 50 to 100 times more clients. Would you like that?

Want to know how?

To get your website to work like that, it’s based on a couple of things, your marketing message (what you say, how you say it, and who you say it to), and the structure of the web page (do you have a COMPELLING call to action, a freebie giveaway that not only allows them to take a taste of your wares, but literally COMPELS them to want what you have).

Marketing Message

What you say, how you say it, and who you say it to determine what percentage of those that get to hear or read your message actually respond to it. It’s that simple. Get this marketing message RIGHT and watch as people start CHASING you. That’s  likely very different from what you’ve been doing. You’ve been chasing them . . . right? This is about a close as you can get to that golden chalice you’ve been after, at least it will be once you get the marketing message that drives your target market nearly crazy.

Here are some tips on how to start down that road.

The wrong way — most coaches say “I’m a coach”, a label that doesn’t tell anyone WHY they should know more about you, nor the VALUE of knowing you and working with you.  What’s the difference between “I’m a coach” and “I help struggling businesses who have never been able to make more than $50K to make $100K this year, and frequently it starts happening in 4-6 weeks). Certainly a different picture isn’t it?

The right way — Mention the target market, what they struggle with, what will happen to them if they do work with you, and what’s the value (measurable value) if they should decide to work with you. Paint a picture of before and after. The before with such pain that they can feel it. The after with such an “ahhhhhh” feeling and a picture of the achieving their dreams of what they could be at the pentacle of success, and how fast it could happen. That paints a picture of value.

People make decisions on value. They pick the most valuable of the coaches they can find.

One problem . . . on the internet and with most printed brochures you have about 3 seconds to convey that message. When meeting someone on the street, at a networking event, or when you get a chance to give your message to hundreds at a large meeting, you may have anywhere from 15 seconds to 30 seconds to deliver, but the same principle still applies. If you don’t get their attention right off the bat they tune out even before you get the whole message out of your mouth. 

Get their attention in the shortest attention span possible and they want to hear or read more. If you don’t . . . they click off in about 3 seconds to another coach’s website, or another solution to their problem.

Get the e-book, “30 Seconds to Prospects CHASING You” to fine tune that marketing message.  An e-book on how to develop that COMPELLING and POWERFUL marketing message.

It shows you how to develop a 30 second elevator speech, My clients use what they learn here as the “core marketing message” for all of the rest of their marketing, websites, business cards, brochures that all start hitting those 5% to 10% conversion rates . . . and then we start moving those results even higher, toward the 20% to 60% area. It all starts with “getting the message right.”

Always be sure to MEASURE and MANAGE your marketing results. So if you get a chance to deliver your 30 second elevator speech in front of a room of 10, 50, or 100 people, what percentage of that room responds to what you say. Then tweak it the next time while using the principles in “30 Seconds to Prospects CHASING You” and notice how many more respond. It doesn’t end there. Keep tweaking it. Keep changing as you watch it go up and up and up.

Like to have help doing that? Or to take it to an even higher level?  We are working on that with several in our group. Join us in the $100K Coaching Building Marketing Club.

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