Far too many businesses, and executives think only in small numbers, but I’d like to challenge you that everything you touch should be multiplied many times.
The Midas touch isn’t a myth, but far too many try to be “realistic” and keep their thinking small.
If you can’t answer “How many responses, and clients, I should get from every piece of marketing I send?” then you aren’t in control of your marketing.
Imagine for a minute that if you KNEW that you could get at least 10% response every time you sent marketing, whether that would be website, direct mail, email, direct calls, webinars, etc. And that would work out to 100’s of times more than where you are now.