John came to me asking “How can I keep advertisement costs down?”
Most small business owners are focusing on the wrong measurements for the cost of advertising. Because of that focus, their attempt to keep their costs down it’s actually costing them really big bucks. Let’s refocus on the RIGHT things that will actually MAKE you a lot of money. (more…)
Do you know how you stack up against your competition?
Do you even know who your competition is? Or what your target market is so that you can define your competition. (more…)
Although many coaches believe that marketing is mainly talking to a lot of people, and giving your sales pitch… those coaches are missing he real point of marketing.
The way most companies “brand” themselves today misses the whole point. When most develop a logo that they believe represents what they do, and they even get excited about that brand . . . what they are missing is that if it isn’t clear, VERY CLEAR and EXCITING to their target market it totally misses the point. Here’s how to develop such a powerful, exciting brand, that your target market will beg to jump into your shopping cart. (more…)
As a business coach and management trainer I have an opportunity to see a lot of different approaches to management from really good to really bad. I run into managers that get confused over the concept of employee empowerment vs management by consensus. We’ve all been told that employee empowerment motivates employees and it essentially gives us, the managers and executives the leverage of a lot of heads that are very knowledgeable about our problem working on our problems. (more…)
