What one thing would make you the THE Best Supervisor in Your Company?
Would increasing your team’s output by 16 times do it? I’d bet on it! In fact, it’s likely to get you noticed and promoted.
Actually it’s simple. This is something I do when I’m called into a company to improve performance of groups of employees. (more…)
Branding is creating an associative memory of something else in your customer.
Developing a memory that automatically comes up with a COMPELLING got-a-do-something or have something, or would LOVE to have that is the key to successful branding. (more…)
All of you coaches out there building a coaching business through Blogging, Twittering, Facebooking and their website are doing that for what simple reason?
To be found by the most people, am I right?
So, why is it that so many people make it so darned hard to be found while they do all of that stuff to be found? (more…)
Seth Godin, on a recent post,
http://sethgodin.typepad.com/seths_blog/2009/11/the-unclicking-84.html said that of all the people on the internet only 16% result in an actual click through.
That follows the 80/20 rule, that 80% of the clicks on the internet come from 20% of the people.
It also indicates why you should discover your niche. I’ve always said that if ou could refocus your marketing on just that 20% that you’d automatically increase your business by 17 times. That’s the real number when you can move all of your efforts from targeting “the whole world” to spending your time targeting only those that are effective.
Ha! And people say that “doubling a business” isn’t likely. But just getting the 80/20 rule right, focusing on the right market has the potential for increasing your marketing results by 17 times, means that a “double” ought to be easy.
Also check the stats on Research Briefs at
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
When I talk with new coaches I frequently hear that they don’t need to be on the internet . . . because they aren’t interested in nationwide, or worldwide business. They only want local people as clients.
Well, what they don’t know is likely to hurt them, or at least it’ll be a significant missing opportunity. There are anywhere from 50 to as many as several hundred people in most major cities looking for a coach on the internet. (more…)
The secret to overcoming obstacles to sales caused by sales objections is to understand “the why” behind the sales objection. It starts with a belief that your prospect has.
You job is not to persuade the prospect that he’s wrong, or to convince him that you are right. Your job is to help him DISCOVER the answers he needs to make the right decision. (more…)
| Do you want to learn more about how to increase your business nearly overnight?I have just completed my brand new “Marketing Formula to Generate an Extra $10K Per Month”Get your ebook on how to add another $10K a month to your business with the marketing formula from Alan, Marketing Your BusinessAlan Boyer coaches small business owners who want at least another $100K within the next few months…..The reports have been “5-10 times more clients in just a few weeks, and still growing.Alan Boyer Small Business Marketing Coach |
Alan Boyer
$100K Coach
Marketing, whether online or off, requires more than “just throwing an ad out there” or “turning on a website.” You must have a marketing strategy to market your business online or off.
Let’s use this analogy. If you were manning an artillery division on a hillside and just taking potshots at anything that moved on the opposite hillside, you may devastate anything that moves on that hillside, but it’s likely that you won’t do much of anything toward “winning the war.” (more…)
“The reports of my death have been greatly exaggerated”
Mark Twain
Some business owners feel that the reports of their upcoming business death is actually imminent.
Here’s a survival guide for small business owners. (more…)
| Most of us are out there WRITING new stuff like mad. It’s likely that you are leaving the biggest opportunity to grow your business through article marketing laying right on the table. (more…) |
